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Real output · medical aesthetics

Med spa newsletter examples

Aesthetics clients churn quietly: they drift to whoever ran the last promo. The counter is a letter clients actually enjoy: real skin-science news, honest treatment education, zero pressure. Here's a real issue, annotated.

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First page of the Solstice Aesthetics newsletter, a real issue written by newslet

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This issue is real

“What your skin does differently, by sex”

Written end-to-end by newslet for Solstice Aesthetics, a sample aesthetics practice in Santa Fe, New Mexico that we run like a real client: same engine, same fact-checks, nothing hand-polished. Here's what makes it work as a client newsletter:

  • A genuinely surprising, useful fact

    UPF clothing becoming FSA-eligible is real news a client can act on this week, from their med spa, not a promo blast.

  • Science over sell

    Treatment education framed as "how this actually works" earns trust in a category clients approach with justified skepticism.

  • Not-medical-advice, built in

    Issues for aesthetics audiences carry an education-only footer automatically, and the practice approves every word before it sends.

  • Seasonally smart

    Sun in summer, laser season in fall, event-prep in spring: the engine follows the aesthetics calendar without you maintaining one.

Subject lines that get opened

Subject lines that read like a savvy friend, not a flash sale:

“Your sun shirt is now a medical expense”
“The SPF number that actually matters”
“Retinol: the schedule nobody explains”
“Why fall is laser season”
“What "medical-grade" skincare really means”
“The filler question everyone's too shy to ask”
“Your skin barrier is mad at you”
“Event coming? Work backwards from the date.”

A year of ideas

What to send, season by season

Q1 · Jan-Mar

Reset & repair

Winter-skin repair, new-year routine building, and honest "what actually works" explainers.

Q2 · Apr-Jun

Event prep

Wedding-and-graduation timelines, sun-readiness, and treatment-timing guides.

Q3 · Jul-Sep

Sun season

SPF science, post-sun repair, FSA/HSA-eligible surprises, hydration truths.

Q4 · Oct-Dec

Laser season

Why fall suits resurfacing, holiday-event prep, and year-end FSA-spending reminders.

newslet tracks this calendar for you. Every week it reads what's actually happening in skin-science and aesthetics news and picks what your clients need to know now.

Fair questions from med spas

Skin-science news, honest treatment education, and seasonal timing guides, with promos rare enough that the letter stays welcome. Education retains; discounting trains clients to wait for discounts.
Issues are education-framed with a not-medical-advice footer built in, avoid outcome promises, and nothing sends without the practice's approval.
The engine reads your website and writes in your tone (spa-serene or clinical-direct), and standing rules like "never use the word 'anti-aging'" hold across every issue.

Examples are nice.
Yours is better.

Paste your website and read this week's issue written for your clients, in your voice. Free, no card, before you decide anything.

See my first issue →